At first, I thought it might be my imagination. Then I found an older tube destined for recycling.
Well, what do you know? The older tube fits right inside the new one with a bit of wiggle room. I have no doubt this means that we get less toilet paper for the same price.
I feel duped. Instead of being honest and making obviously-smaller roles, the company that manufactures Quilted Northern decided to make it look like I was getting the same amount of product when I wasn't. I would rather they raise the price for what I used to get or otherwise make it clear that this change was made rather than resort to these smoke-and-mirrors tactics. I am not fooled (or amused), Georgia-Pacific.
Next time I go to the store, I'll be looking for a more honest brand. If I can find one.