At first, I thought it might be my imagination. Then I found an older tube destined for recycling.
Well, what do you know?  The older tube fits right inside the new one with a bit of wiggle room.  I have no doubt this means that we get less toilet paper for the same price.  
I feel duped.  Instead of being honest and making obviously-smaller roles, the company that manufactures Quilted Northern decided to make it look like I was getting the same amount of product when I wasn't.  I would rather they raise the price for what I used to get or otherwise make it clear that this change was made rather than resort to these smoke-and-mirrors tactics.  I am not fooled (or amused), Georgia-Pacific.
Next time I go to the store, I'll be looking for a more honest brand.  If I can find one. 
 
  
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